Odd Jobs Ads

I developed and presented a series of ads to launch an evergreen campaign called Odd Jobs. The goal was to take a small step away from our usual branding and create eye-catching, engaging content that would resonate with new prospects. The concept focuses on less conventional roles—highlighting how even people in unique or unexpected jobs can benefit from using Articulate. It was a creative way to showcase the product’s versatility and connect with a broader audience. The illustrations were hand drawn and digitized by me before handing them off to our motion designers for animation.

The success of these ads led to an increased budget allocation for the development of additional evergreen campaigns.