Localization Campaign

This campaign focuses on promoting one of our newest features, which provides Articulate users with the ability to translate their courses more easily and efficiently. The campaign was structured in phases to help measure its effectiveness, while also serving as a reminder to users about the feature and encouraging them to explore how to use it.

My role was to use existing brand resources developed by our Design Leads to execute a series of design assets for each phase of the campaign. These assets included emails, landing pages, organic social posts, headers, and ads. Throughout the development of the campaign, I worked closely with stakeholders, copywriters, and our motion graphics teammates to deliver these assets quickly and effectively.