ChowNow
Consumer Emails
I developed and deployed a comprehensive email marketing campaign to successfully migrate users from individual restaurant ordering apps to the centralized ChowNow marketplace platform. This initiative involved designing a series of custom email templates, including strategic newsletters and reminders, specifically tailored to engage four key audience segments: potential, new, lapsed, and unconverted customers. Leveraging assets from our in-house photographer and content team, my specific responsibilities encompassed photo editing, visual design and compositing, and complete email templating for the entire deployment.